I was browsing some public charging stations nearby and decided to install a few apps to see how they were progressing.
Given that I work in the same domain, I wasn’t too surprised by the features they offered. However, I did notice that some apps were trying to do so many things at once that they weren’t able to perfect any single feature.
One particular observation stood out. On the homepage of one app, they displayed a map view of charging stations along with individual charger cards. This is a fairly standard design, similar to how Google Maps displays restaurant or café details. But the issue? The first few charger cards displayed were offline.
That’s where the product guy inside me had to pause.
Why would I, as a product manager, prioritize showing so many offline chargers upfront when there were online, active chargers available within a reasonable distance?
If I were designing this, I’d probably give more weight to showing available chargers, even if they were slightly farther away. A notification like “The nearest online charger is here” or a small message indicating that “The closest charger is currently offline” would make more sense. But flooding the landing screen with offline chargers? That’s not a great user experience.
As I explored further, I noticed that many of the offline chargers had been inactive for a long time. This suggests that either the system wasn’t receiving a heartbeat signal (which is common in OCPP-based setups), or someone had deliberately set them offline.
A potential reason for this could be vendors trying to bypass commissions. Many local operators do this—they mark chargers offline in the app while still allowing customers to charge at a fixed rate.
Since most chargers are whitelabeled and can be easily reconfigured, vendors often switch them to a plug-and-charge model instead of remote-start via the app. This effectively cuts out the eMSPs (electric mobility service providers) or CPOs (charge point operators), turning the charger into a basic standalone unit.
The challenges in this space are plenty, and I found myself thinking about all the different issues at play before diving back into my own work (which, for now, remains confidential… hehe). But I’d love to hear your thoughts. Have you used any EV charging apps in India? What has your experience been like?